Just read an outstanding book: “Tribes” by Seth Godin.


Tribes by Seth Godi

Tribes by Seth Godin

Unreal. A classic manifesto on leadership and the call to disrupt the status quo. Highly recommended for those who want to deepen their leadership ability and gifts. 

I’m just going to highlight some quotes:

“Leadership is about creating change you believe in.”

“Leaders make a ruckus.”

“It’s now clear that we want novelty and style and most of all, stuff that’s great. if you want us to follow you, don’t be boring. “Good enough” stopped being good enough a long time ago. So why not be great?”

“Life’s too short to fight the forces of change…The end result of this is that many people (many really good people) spend all day trying to defend what they do, trying to sell what they’ve always sold, and trying to prevent their organizations from being devoured by the forces of the NEW. It must be wearing them out. Defending mediocrity is exhausting.”

“Too many organizations care about numbers, not fans. What they’re missing is the depth of commitment and inter-connection that true fans deliver. Instead of always being on the hunt for one more set of eyeballs, true leaders have figured out that the real win is in turning a casual fan (believer) into a true one.”

“Challenging the status quo requires a commitment, both public and private. It involves reaching out to others and putting your ideas on the line. (Or pinning your 95 Theses to the church door.) Heretics MUST believe.”

“Great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

“Albert Einstein said, “Imagination is more important than knowledge.” Leaders create things that didn’t exist before. They do this by giving the tribe a vision of something that could happen, but hasn’t (yet).”

“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: They give people stories they can tell themselves. Stories about the future and about change.”

So they question is: What kind of vision do you follow?